Heineken Introduces 45cl Bottle To Cater For Modern Consumer

Heineken, one of the world’s most international beer, has released it newly designed 45cl bottle at an exclusive press conference in Onitsha.

The new 45cl bottle is specially tailored to meet the needs of the Nigerian younger demographic. Particularly the gen Z and the milliennials.

It is designed with a sleek and stylish aesthetic.

The bottle contains the right amount of beer. Which strikes a balance between those who wants to drink neither too much, or too little.

The event was attended by top directors of the Nigerian Breweries, key distributors and other trade partners.

This marks a significant milestone, in Heineken’s mission to cater for the fresher world.

Azuka Ijenebe, brand manager, Heineken, Nigerian Breweries plc, said:

“The launch of our 45cl bottle is an exciting development for us. We understand that today’s younger consumers value both style and practicality, and this new bottle is designed to meet those needs. It’s not just about the look; it’s about offering a size that fits seamlessly into their lifestyle—something stylish and just the right amount for a satisfying experience.”

Maria Shadeko, portfolio manager, Premium Brands, Nigerian Breweries plc, said:

“We are thrilled to introduce the Heineken 45cl bottle to the Nigerian market. This new size is a perfect match for the younger generation who appreciate a product that is modern and convenient. We believe that this bottle will not only appeal to their sense of style but also provide them with the ideal amount of beer—meeting them right in the middle. It’s another way we’re raising the bar and ensuring that Heineken continues to lead in both taste and innovation.”

The 45cl is more than just a packaging innovation. It represents Heineken’s unwavering commitment to evolving with it’s customers.

While delivering an exceptional drinking that resonates with the new generation of beer lovers in Nigeria.